Technology should bring people closer to culture, not get in the way.
AITourPilot was built by people who spent years designing visitor experiences before they built one that talks back.
Built from experience.
A team of former LEGO creatives, which is a way of saying we have spent a long time watching real people use what we built, and rebuilding it when they showed us we had it wrong.
Hermann Kudlich
Co-founder and CEO
Nine years at the LEGO Group, four of them as Digital Lead of LEGO House. Before that, Chief Product Owner on LEGO Universe. He built Henry after a book about a grandfather showing his grandchild the world’s paintings.
Carsten Brinch Larsen
Co-founder and CTO
Thirteen years at the LEGO Group, rising to Director of Digital Product Technology and Director of Creative Technology. He leads the technology behind Henry, and he is the one who makes the Danish calls.
Before this the two of them built Memorix, a Danish startup backed by business angels, Accelerace and a matching loan from Vækstfonden.
Technology should disappear into the experience.
Visitors should not have to think about the technology. They should be thinking about the object in front of them. Every design decision we make is settled by that sentence, and it is why there is no screen to navigate, nothing to scan, and no app-shaped thing between a visitor and a painting.
AITourPilot ApS
A Danish company, founded in February 2026, based in Grindsted in Billund Kommune.
- Winner — Best Emerging Cultural AI Experience 2026, Spanish Business Awards
- Supported by ElevenLabs Startup Grants
- Supported by Google for Startups