Go beyond knowing where visitors go. Understand what makes them curious.
Visitors talking to a guide leave something behind that a visitor count cannot capture: the questions they actually had, in the room, in their own words.
Every question tells you something.
Every visitor who talks to Henry tells you what they wanted to know, in their own words, and it accumulates day after day into a picture of what your collection actually makes people curious about.
A visitor survey reaches the fraction of visitors who stop to fill it in, and it asks them on the way out, when the question they had in front of the object has already gone.
A question put to Henry arrives the other way round: unprompted, in the room, at the moment it occurred to someone. Nobody has to stop anyone, and nothing has to be handed out.
What are visitors curious about?
The questions themselves, as they were asked.
Which works generate questions?
And which ones nobody stops in front of.
Which stories create engagement?
Where a conversation keeps going, and where it ends.
Where do visitors spend time?
Not only where they walk, but where they stay and ask.
What makes them explore further?
The question that leads to the next room.
From visitor interaction to museum insight.
- A visitor asks
- →
- Henry answers
- →
- The exchange is kept as text
- →
- The museum reads what its visitors wanted
Henry is a conversational AI guide. Conversations are kept as text, never as audio recordings, and they sit in the EU. What a museum reads is anonymous – the questions, not the people who asked them. Nothing here depends on cameras or scanning, and no individual visitor is tracked through your building.
Turn insight into action.
Every museum watches for something different, so this is set up with you rather than handed over finished: which questions you want to see, how they are grouped, what matters in your museum.
It is a conversation rather than a specification. We bring a starting point, and you tell us what to change.
- Sharpen interpretation where visitors keep asking the same thing
- Find which stories hold people, and use them elsewhere
- Understand what your audiences came for, in their words
- Take real visitor questions into exhibition planning
- See which objects are being walked past
The route you designed, and the route they walked.
A museum designs a path through a building and then never sees whether anyone took it. With indoor positioning over the building’s own Wi-Fi, Henry knows roughly where a visitor is standing – which lets your curators define routes and then read back how people really moved: where they lingered, where they drifted, what they walked past.
It also lets him open a room rather than wait to be asked, so a visitor who cannot think of a question is still given one.
Indoor positioning is built together with the museum, on the museum’s own network, as part of a pilot. Every building is different, so it is set up for yours rather than just switched on.
- Curator-defined routes and guided journeys
- A read-back of how visitors actually moved
- Room-aware openings, so nobody starts from a blank page
- No cameras, and no named visitor followed around a building
See what your visitors could tell you.
Thirty minutes to work out what you want to know about your visitors. Then we build it, put it in front of real ones, and hand you back the questions they asked, in their own words.